The coaches behind the house

I’m a serial sports entrepreneur based in Dubai, with over a decade of experience building fitness businesses from the ground up. BPJEPS AF certified sports coach since 2012, with a background in natural bodybuilding, I’ve coached hundreds of clients across all profiles, both online and 1:1.

I founded and sold four fitness clubs in France before relocating to Dubai in 2021 to launch La Maison de la Masse, a private gym, and Smart Sports Coaching (SSC), an app that brings personalized coaching to a wider audience.

My philosophy: staying constantly up to date with the latest scientific research on resistance training. I see it as the foundation for longevity and for reaching any fitness goal, and it’s exactly what I’m pushing forward in my private gym.

Licence in Sports Science and Physical Activity (Spain), with diplomas in sports nutrition and biomechanics. 5 years coaching in gyms across Spain and Dubai, including 4 years leading HIIT, CrossFit and functional classes at a boutique studio.

I work with clients of any age, gender or fitness level, with particular experience training women on aesthetic goals and rehabilitation. My approach: correcting posture, movement patterns and compensations at the same time as the strength work. What drives me: helping clients reduce pain and rediscover the joy of moving better.